iiNeed is a petwear label born in early winter 2022 in Shanghai, with a vision to bring softness, fun, and emotional resonance into daily life with pets.

Each piece is crafted from plush, comfortable materials and shaped by a playful design language — where every furry friend expresses their own unique aesthetic identity. For us, dressing pets is not just styling, but creating a daily ritual of delight for animal companions and their humans.

The name iiNeed stands for both you and me, and for the quiet need we all have — to love, to be loved, and to feel safe enough to let down our guard. Our pets remind us of that softness every day.

All iiNeed is you.